Stock Photography Is Not Original & Lacks Authenticity:
Not even close. Photos are never taken with specific products or ideas in mind and usually are vague in execution. Search sites like Getty Images or iStockPhoto for something like “happy family” or “playing with pets.” You’ll be greeted with many photos that all look similar, with varying degrees of quality. You know when you’re looking at a stock photo, they just have a certain fakey “feel” to them that you can’t really explain. By that same token, your target audience will know when they’re looking at a real picture that was taken solely for the purpose of the content they’re reading. People will likely look at your businesses as that reflection. In the grand scheme of it all, the photos you use on your marketing collateral represent your business just as much as your staff or the products and services you offer. Low quality, amateurish photos reflect poorly on a business. One of the most important aspects of establishing an attractive brand is the ability to clearly convey who and what your business is, while offering your customers something that’s immediately recognizable as desirable. Professional photography empowers you to tell this story without saying a word.
Anyone Has Access To Use Free Stock Photos:
The big problem with this is brand identity. If you produce anything using a stock photograph, be it a poster, site banner, or social media content, you are using images available for anyone else to buy and use. You also risk the chance of running into someone else’s business who are using the same photo for a different purpose. Many smaller companies have seen their ads look and feel like ads from other companies because they contain the same images. That’s not good for standing out. You can sometimes negotiate exclusive rights, but those rights come at a hefty price and will run out at some point. Nothing is tackier than using the same photo that several other companies used for similar purposes.
Stock Photography Can Result in Lack of Authority:
People want to invest in you, and you want to charge people for what you are truly worth. When taking this into account, the amount of dollars you invest in your business reflects what you are worth in the customers eyes. The audience on the internet have an intuitive instinct when your content was well invested in. Because the truth of the matter is, our eyes are extremely sophisticated. People can see through your level of professionalism and expertise just based on visual appearance alone. And that can ultimately be the decided factor for many people.
When you hire a photographer, it automatically raises your status of authority because the photos the photographer produces can work with you to get your brand’s messaging come into alignment with your vision and soul’s projection, making the photos extremely shareable. They help you put your best foot forward that reflects your incredible talents and status of authority, so others can see through that too.