Convertkit is my email marketing provider that I currently use now, and I’m IN LOVE with it! It’s super easy to use for setting up email sequences, automation, tagging people in my list, and more! However I won’t lie, it is on the pricey side of email marketing platforms. And yes I admit, it’s harder to make your emails look visually good because they don’t have any visual email templates you can build off of like mailchimp does (i miss that) because it’s a bit more tech-savvy. Ultimately though, I found Convertkit as the perfect platform for me for my needs of creating sales funnels, setting up automation, and cross-platform integration.
I switched over to Convertkit from Mailchimp when I was ready to invest lots in my email strategy building.